Blog

Read all latest Prestashop news and ideas on our Prestashop Blog.

How to move your e-buyers into action?

21 January

Advertisements and commercials were one of the main trigger to promote the products to potential customers for a long time, however the growth of e-commerce have introduced new tools to move your e-buyers into action, so they purchase products from your e-store.

reviews presta e commerce How to move your e buyers into action?

Ever since the Amazon have first introduced practice of leaving impressions about products you could buy on their pages, reviews became almost inevitable in e-commerce world , no matter what category of product the store is selling. Bringing the real impressions about the products, it is believed that reviews transfer the truth and trustworthy information about the quality and the usage of products. On the other hand, philologists impose the fact that they are not idealistic cliches about the most important characteristics of the products, but honest and personal testimonials about the usability and convenience of the products. Users share the common needs and reading these reviews they are informed about exactly the one thing they are interesting to know.

The most of users share the same needs:

- Proportion between the price and quality of the product/service;
- The usage of the products;
- Their best performances ;
- And average mark.

This is the main reason reviews are relevant and easy to identify with anyone, no matter who is reading. All the information that reviews is bringing are highly reliable and useful no matter what connotation they have. It is not so important do they bring positive or negative characteristics of the products/service are, more important is their trustworthiness.

As we know not every product can be good and perfect, so even bad comments or the one that are concentrated more on the failures, brings to their originality and truthiness. You may think they are not good for the reputation of the store and the product, however negative reviews, as well as the positive ones they increase conversational rates of your site, as they will probably provoke opposite thinker to write their good impressions.

At the end you should know how productive reviews are?

Believe it or not, reviews and ratings, expressed in numbers, can increase your conversational rate from 20 to unbelievably 40%, and that means exactly the same sum of money in your shopping cart. This is more than enough to work more on reviews if you already have them below the products and if still not having them then look and get one of the free reviews modules for PrestaShop 1.5.

Related Posts

  • blog prestashop module presta e commerce How to move your e buyers into action? Get the PrestaShop Blog module and improve SEO
    Blog in one of the most popular tools in today e-business world as it helps e-tailers to connect with their consumers and send them messages about their mission and news about the industry they are...
  • Untitled1 How to move your e buyers into action? Make your e-store faster in 4 steps
    The biggest enemy of every e-store is long page loading time, as this is one of the top reasons why customers are not returning to online shops. In order to speed up your e-store you won’t need a l...
  • secure buyers presta e commerce How to move your e buyers into action? Secure your buyers in 5 simple steps
    One of the most common reasons why customers abandon shopping cart before finally making  shopping online, is security issue, why more and more merchants are particularly interested to improve secu...
  • PrestaShop tesstimonials e commerce How to move your e buyers into action? The power of testimonials in e-commerce
    You don't have to be the an expert in a domain of internet marketing and PR in order to know how important is to have good, powerful testimonials for your online store and products, in order to gai...
If you enjoyed this post, please leave a comment or subscribe to the RSS feed to have future articles delivered to you.

Tags: , , , , , , , , ,

4 Responses to “How to move your e-buyers into action?”

  1. January 22, 2013 at 1:42 pm #

    Hello Antonio,

    Thanks for this nice comment.

    From our experience, user ratings are very important and strongly encouraged. However, having them at start can be tricky and depends on the industry.

    There are number of social engagement services that give you ability to engage users into sharing or rating products. One such service is http://www.addshoppers.com/

    Cheers,
    Vladeta

  2. January 22, 2013 at 1:38 pm #

    This post is really full of interesting considerations about reviews and ratings. Good job!

    As you confirm in your post, user generated reviews can give an impressive boost to conversion rates. So I would like to ask your opinion about the best practice to use on the start-up of an ecommerce.
    Usually, users are not so available to leave a review or a rating on a new ecommerce, because they don’t see an overall engagement rate. So businesses (and also some gurus) encourage developers to insert “fake”, or “not really true”, reviews to start the process.
    What do you think about this practice?

    What do you suggest to do (give gifts, discounts, etc) to engage users and convince them to give a review on a new ecommerce website?

    Thank you in advance for any reply.

    Antonio

Trackbacks/Pingbacks

  1. 3 biggest start-up challenges every owner should overcome | Premium PrestaShop ThemePresta Ecommerce - June 5, 2013

    [...] Here are some of the tips how to make your visitors into sure buyers. [...]

  2. New Free PrestaShop Module for Customer Reviews I Premium PrestaShop Theme - March 29, 2013

    [...] have influenced on final buying decision. However, without good module to generate the review getting good review could be complicated and time consuming, so the most of users find this practice pretty much [...]

Leave a Reply

3D Heart ModelPrestaShop Themes